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 72 Magic Shows in 24 Hours To Benefit Breast Cancer Awareness and Research

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Steak 'n Shake
October 28th 10am - 29th 10am
Avon Indiana

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NOTE: Make sure to set the Donation Designation to Breast Cancer on the first page.

On October 28th, Daniel Lusk will have a stage outside of Steak and Shake on US 36 in Avon Indiana and will attempt to do 72 magic shows in 24 hours, all to benefit the fight against Breast Cancer.  It will begin at 10am on October 28th and will finish at 10am October 29th.

October 28th falls in Breast Cancer Awareness Month and International Magic Week.  Magician Daniel Lusk will use the art of magic to raise money and awareness for this worthy cause. 

Daniel Lusk is a comedy magician who has performed for the NBA, WNBA, many corporations, churches, private parties, and daycares all across the Midwest.

Where did the idea come from?  "I wanted to do something different", states Lusk.    "Well, I see many feats on TV that are based on endurance.  Some even done by magicians," Lusk said.  "I started wondering if it was possible to combine both endurance and magic.  That's where the 72 shows in 24 hours were born."

The idea is to do three 10 minute magic shows every hour, for 24 hours straight.  The schedule is planned as 10 minutes on, 10 minutes off, 10 minutes on, 10 minutes off, etc.  All shows will be held on a stage outside of Steak and Shake in Avon Indiana.  Besides the simple fact of staying awake for 24 hours, Lusk says staying alert may be the most difficult factor.  "Magic takes a great deal of concentration ", he said.  "If you don't focus and concentrate on what you are doing, the trick will fail.  Throughout the night I can imagine it getting more and more difficult to stay on top of things."

Why would someone put themselves through this?  The answer is simple, to raise money and awareness for one of the most deadly diseases facing women today.  "A woman will die of breast cancer every 13 minutes.  That's staggering.  If I could wave a wand and make a cure, I would.  However, it doesn't work that way.  The least I can do is raise money to fund those that are on their way to making that cure appear by doing what I do best," Lusk stated.  Not only will this raise awareness for Breast Cancer but all proceeds will benefit the American Cancer Society.  Donations will be collected on site during the 24 hours, or you can log onto Lusk's website and donate.  Steak and Shake will be giving 20% of its proceeds to the American Cancer Society from customers that come to the free shows.

"I can't imagine anything more magical than being able to look into my daughter's eyes and know that this danger has vanished from her future, "Lusk said.  "It's a small step, but if we all take small steps, it would be a giant leap getting us that much closer to a cure."

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